Stage 01
Design
Build the survey or discussion guide. Qual, quant, or both, in the same builder.
In development · 2026
We are building the
research platform we
kept wishing existed.
One platform for the whole primary research cycle, with a pan-India panel we are recruiting and verifying ourselves, built into it rather than bolted on. EQLOV is not live yet. This is what we are building, and where it currently stands.
Discussion guide5 sections, 22 prompts
Draft
Screener logic9 conditions, 3 quota groups
42
Stimulus attached2 films, 4 pack renders
6
Client sign-offApproved by insights lead
Done
Days in design3
Respondents screenedMumbai · Pune · Nagpur
184
Passed verificationIdentity, profile, integrity, history
127
Quota progressSEC A 68% · SEC B 74%
71%
Median time to fillFrom brief to confirmed list
6d
Confirmed respondents127
Sessions scheduledSlots confirmed with moderators
42
Completed today3 moderators across 2 languages
11
Reschedules handledResolved without coordinator
7
No-show cover usedStandby respondents drawn
2
Sessions completed38
Transcripts readyAuto-transcribed, speaker-separated
Live
Highlights markedAcross 6 team members
214
Themes taggedPrice, ritual, occasion, trust
9
Queries runAnswers cited to timestamp
58
Highlights marked214
Report draftsPDF, PPT and Excel generated
3
Shared withClient team, view-only
8
Findings signed offTraceable to source sessions
Done
Time to first insightFrom brief to shareable finding
9d
Deliverables shipped3
Interface preview of what we are building. Figures shown are illustrative, not live project data.
The full cycle
One system, every stage.
Research breaks at the seams, between the recruiter, the moderator, the transcriber and the analyst. Removing those seams is the whole point of what we are building.
Stage 02
Recruit
Set the screening criteria. We find, verify and confirm the respondents.
Stage 03
Field
Multi-slot scheduling, calendar sync, reminders and no-show cover.
Stage 04
Analyse
Every session transcribed, searchable and highlightable by the whole team.
Stage 05
Deliver
PDF, PowerPoint, Excel or a live link. The finding leaves in the shape you need.
The platform
Designed as one system.
Six connected modules on one data layer. Some are in build, some are still on the whiteboard. Each page says which.
Survey engine
Compose
Surveys and discussion guides in endless formats. Qual and quant from one builder.
Stimulus delivery
Stage
Images, audio, video, live websites, links and PDFs, revealed on cue.
Field operations
Cadence
Multi-slot scheduling, invitations, reminders, bookings and calendars.
Panel access
Verified
A pan-India respondent panel with four verification checks before anyone joins.
Evidence layer
Archive
Transcription, highlights, tagged themes and shared insight boards.
Answer layer
Trace
Ask across every transcript at once. Every answer cites its source.
Built for teams
Six roles, one project,
different views of it.
The plan is that agencies, in-house teams, consultants, recruiters, moderators and respondents all work in the same study, with roles deciding who sees what.
- Agencies
- Consultants
- Recruiters
- Moderators
- Researchers
- Respondents
DeepReach the reason behind the answer, not just the rating.
ReadyReports that land in the meeting as-is. PDF, PPT, Excel.
UsableTied to a decision, not filed and forgotten.
TraceableEvery claim links back to the moment a real person said it.
Why we are building it
Four reasons we think
this is worth building.
REASON 01
No handoff, by design
The reason research decays is that it changes hands five times. We are building one system so the brief, the respondent, the session and the finding never leave it.
REASON 02
The panel is being built in-house
We are recruiting and verifying respondents ourselves rather than buying lists, because sample quality is the one thing no amount of software can repair later.
REASON 03
Evidence stays attached
The commitment is that every finding links back to the respondent and the timestamp, so you can check the source before you put it in front of your board.
REASON 04
Built to be handed over
Research that only its author can navigate dies in a folder. We are designing for six people on a project, not one.
Trust
Privacy decided early,
not retrofitted.
Consent, encryption and role-scoped access are being designed in from the start rather than added before a procurement review. Here is what we are committing to.
Early access
We are looking for research
teams to build this with.
If you run primary research and the problems above are yours, we want to hear how you work. Early access opens as modules become usable.